Wednesday, 24 July 2019

SALON PRIVÉ ANNOUNCES 2ND UK DEBUT WITH LAUNCH OF THE AUSTRO DAIMLER ‘BERGMEISTER’ ADR 630 SHOOTING GRAND


SALON PRIVÉ ANNOUNCES 2ND UK DEBUT WITH LAUNCH OF THE AUSTRO DAIMLER ‘BERGMEISTER’ ADR 630 SHOOTING GRAND

 Established in 1899, Austro Daimler was a historically significant Austro-Hungarian automaker, who, at one stage in 1910, held the honour of making the world’s fastest car – the 85mph Prinz Heinrich. Outbreak of the First World War saw the company focus on contribution to the wartime effort and so it wasn’t until the 1930s that Austro Daimler reverted to the production of automobiles with some outstanding and innovative luxury vehicles leaving its production-line. One such vehicle and the last to come out of the factory in 1931 was the 6-cylinder ‘Bergmeister’ or ‘Mountain Master’ so-called because of its numerous successes in mountain races. Fast forward nearly 90 years as we present its spiritual heir, the new ADR 630 Shooting Grand.
With its long, sweeping bonnet, short rear overhang and gullwing doors, the new car’s styling is both innovative and striking. Thanks to an intelligent lightweight design, aluminium space frame and sophisticated, ground-breaking technology, Austro Daimler were able to achieve a curb weight of 1650kg which is impressive when considering the size of the car; 4,544mm long, 2,087mm wide and with a wheelbase of 2,636.95mm.
At its heart is the SERIPA Performance Hybrid powertrain which was specially developed for the new Bergmeister. Combining the Mercedes-AMG GT 3-Litre in-line 6 with three high-performance electric motors, it is a superbly efficient unit which generates a staggering 1,198 bhp and 1,180 lb. ft; enough to propel it from 0 to 100 km/h in 2.5 seconds and on to a top speed in excess of 200 mph. The bulk of the power is derived from the electric motors, each producing 271 bhp and providing charge is a 55-kilowatt lithium-ion battery. The battery sits in the area normally reserved for the GT's trunk hence a shooting brake body was designed to provide the necessary storage space. Based on the principle of a plug-in hybrid, the battery for the 600 kW electric drive of the new Bergmeister can be loaded with up to 150 kW charging power, meaning that under purely electric propulsion, it has a range of up to 250km and a total range (according to WLTP cycle) of up to 1,000km.
When asked where the inspiration came from for the ADR 630 Shooting Grand, Project Manager, Roland Stagl commented, "When we were developing the vehicle, our overriding concern was to capture the spirit of the original Bergmeister and to translate this into the future, just as if the brand never ceased to exist. Considering the ethos and values of the brand and acknowledging its position as a true automotive innovator, led us to design the Shooting Grand with what we like to describe as innovation by tradition.” 
Both externally and internally, the ADR 630 Shooting Grand exudes ‘retro’ with its double-bubble roof and rising rear roof-line as was customary with cars of the 1930s and the headlights, wrap-around rear light panels as well as the lavish interior combining wood and leather all take inspiration from the art deco style of this period.
Co-founder and Sales Director of Salon Privé, David Bagley said, “We are delighted to welcome Roland and his team to Salon Privé and thrilled that they have chosen Salon Privé to launch their fabulous new PHEV to the UK market. Having first seen the ADR 630 Shooting Grand earlier this year at Villa d’este, I knew it was a car we had to have at Salon Privé. The history of the brand and passion of the team behind its design is compelling as are the sheer technological advancements that have been achieved – I am sure there will be a lot of interest and activity around the new car when it gets its UK public unveiling at the event on Thursday 5th September.
EDITORS’ NOTES:
Now in its 14th year, Salon Privé is a must-attend event for any car enthusiast or aficionado. Having been invited into the Peninsula Classics Best of the Best Award, the Concours is now recognised by the experts as one of the top events in the world alongside Pebble Beach, Villa d’Este and Amelia Island to name a few. It is an automotive Garden Party held within the grounds of ‘Britain’s Greatest Palace’, Blenheim Palace and firmly established as the UK’s most exclusive automotive Garden Party. 

Salon Privé showcases a globally-recognised Concours and a one-marque ‘Masters’ celebration within the same four-day event; firstly, the ‘Salon Privé Concours d’Elégance by Chubb Insurance’ on Thursday 5th September comprising 50 eclectic historic cars and 20 motorbikes, followed by ‘Salon Privé Bentley Masters by Chubb Insurance, Pirelli & Lockton Private Clients’ celebrating Bentley’s 100th Anniversary on Saturday 7th September. ‘Salon Privé Ladies’ Day by Boodles’, a favourite on the British social calendar sits between the two on Friday 6th September as does the first of 2 new events, Salon Privé LIVE that evening located in nearby Woodstock. Finally, the newly-formed Salon Privé Classic & Supercar will become our finale day for the public on Sunday 8th September. For more information, please contact David Bagley – davidb@salonpriveconcours.com
Tickets can be purchased via the website www.salonpriveconcours.com or by calling the Ticket Hotline: 0808 100 2205.

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