Friday, 25 April 2014

IS IT THE END OF THE ROAD FOR BERTONE?

In 2012 Betone celebrated it's centenary, but could it be the end of the road  for Bertone ?
The company began bankruptcy proceedings after mounting debts forced it to lay off staff. CEO Marco Filippa has left, and it is reported in much of the motoring press that employees have not been paid wages since November 2013.

it is expected that a court hearing at the end of Apri will announce either the company’s closure or the name of a suitable buyer. At present a buyer seems unlikely, but there are rumours that a Turkish company is interested in acquiring the name.

As part of their centenary celebrations in 2012, they  built the Ferrari-based Nuccio in honour of company founder Nuccio Bertone who died in 1997. Since his death the company has struggled under the control of his widow, Lilli, selling its manufacturing facilities to Fiat in 2009 and auctioning such family jewels as the Stratos Zero and Lamborghini Marzal concept cars to stave off bankruptcy

Read more about Bertone's Nuccio in the current issue of OCTANE magazine available now.
For details of  Octane subscription offer goto: Subscriptions




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